Warm, elegant, and just a little different. Euphorbia fulgens is a flower you recognise instantly. Grower Lex van Santen cultivates this striking autumn bloom from mid-September until Christmas. No long, wild stems here, but carefully pinched, branching varieties with multiple flowers. Perfect for florists who appreciate colour and graceful form.

In his 14,000 m² greenhouse, Lex follows a seasonally driven growing schedule: in spring and summer, he cultivates spray chrysanthemums for Zentoo, and from mid-September to Christmas, his focus shifts entirely to Euphorbia fulgens. By pinching all the plants, they develop into richly branched spray varieties with sturdy stems – ideal for floral work. Lex grows five colours, each with its own charm and warm autumn character: Cognac Baron, Marielle, Sunstream, Queen of Orange, and Quicksilver.
Lex has deliberately chosen this niche product. “If you ask a child to draw a flower, this is exactly what they draw,” he says with a smile. Its familiar shape and warm tones make it a popular choice. And for florists, it’s a versatile flower that adds lightness, colour, and movement to arrangements. Elegant, with a hint of playfulness – this is a flower with a story.