Make Every Day a Lily Day
Love for Lilies
Some flowers simply make the day a little brighter
The lily is a perfect example. With its impressive flowers and incredible variety of colours, fragrances, sizes and flower shapes, the lily is a versatile cut flower that never ceases to surprise.
From refined and elegant to large and striking, from fragrant to fragrance-free, and from single-flowered varieties to exceptional double-flowered lilies. For florists, this versatility offers endless possibilities – from stylish bouquets and distinctive floral designs to a bold mono bouquet.
The way a lily opens is all part of the experience. Every lily starts as a bud, gradually unfolding into an impressive flower. This means a bouquet changes from day to day, with its colour, shape and size becoming more striking as the flowers open.
Make Every Day a Lily Day is all about celebrating exactly that quality. Flowers do not have to be reserved for special occasions. With the right lily, even an ordinary day can feel that little bit more special.

Lilium OR Santander
- Pure white Oriental lily
- Large, elegant flowers
- Subtle fragrance
- Luxurious and timeless appearance
- A favourite for stylish bouquets

Lilium OT Zambesi
- Impressive OT hybrid
- Large white flowers
- Strong stems and excellent vase life
- Instantly adds volume to bouquets
- Premium appearance

Lilium LF Watch Up
- Longiflorum type with a distinctive trumpet-shaped flower
- Fresh white flowers
- Clean, contemporary appearance
- Ideal for modern floral arrangements
- Strong visual impact in the vase

Lilium LA Brindisi
- Bright pink colour
- Strong flower quality
- Excellent bud development
- Fresh, cheerful and commercially appealing
- Easy to combine with other flowers

Lilium OT Dalian
- Soft pink OT lily
- Large flowers with a luxurious appearance
- Strong stems
- Excellent vase life
- A real eye-catcher in larger bouquets

Lilium LA Bach
- Warm flowers
- Striking, sunny character
- Beautiful open flowers with plenty of visual impact
- Instantly brings colour into the home
- Suitable for both mono and mixed bouquets

Lilium OR Praiano
- Soft pink Oriental lily
- Elegant and refined appearance
- Large flowers
- Luxurious presentation

Lilium OR DU Anouska
- Double-flowered Oriental lily
- Pollen-free
- Extra layers of petals
- Luxurious and exclusive appearance
- Perfect for interiors and gifting

Lilium OR DU Aisha
- Double-flowered white Oriental lily
Pollen-free - Full, elegant flowers
- Sophisticated appearance
- Long-lasting beauty in the vase
How to care for lilies
- With the right care, the buds will open beautifully and your lilies will stay fresh for longer.
- Cut the stems diagonally using a clean, sharp knife.
- Remove any leaves that would sit below the waterline.
- Use a clean vase filled with fresh water and cut flower food.
- Check the water regularly and replace it when necessary.
- Keep lilies away from direct sunlight, draughts and heat sources.
- Keep lilies away from ripening fruit, as it releases ethylene, which can cause flowers to age more quickly.
Pollen on clothing?
Got lily pollen on your clothes? Do not rub it and do not wet it straight away. This can cause the pigment to penetrate further into the fabric.
Carefully remove the dry pollen using a piece of sticky tape. If a yellow or orange stain is still visible afterwards, place or hang the garment in direct sunlight. Sunlight can help fade any remaining pigment.




What types of lilies are there?
Lilies come in a wide variety of shapes, colours and sizes. Each group has its own distinctive appearance and characteristics, ranging from elegant and refined to colourful and impressive.
Lilium Longiflorum – Timeless elegance
Recognisable by its elegant, trumpet-shaped flowers, Longiflorum lilies have a refined appearance that works beautifully in both classic and contemporary floral designs.
Lilium Longiflorum – A modern take on a classic
With Watch Up lilies, the trumpet-shaped flowers face upwards rather than sideways. This creates a more open, contemporary look and allows the flowers to be seen at their very best.
Lilium LA – Colourful, strong and fragrance-free
LA lilies combine fresh, vibrant colours with strong flower quality and excellent vase life. They are fragrance-free and available in a wide range of colours, making them highly versatile for all kinds of floral designs.
Lilium Oriental – Fragrance, elegance and experience
Oriental lilies are known for their large flowers, rich colours and often distinctive fragrance. As they open, the flowers develop impressive volume and visual impact.
Lilium OT – Large and impressive
OT lilies combine characteristics of Oriental and Trumpet lilies. Their large flowers, strong stems and excellent vase life make them real eye-catchers in bouquets and floral arrangements.
Lilium Oriental Double – Full and surprising
The many petals of double-flowered Oriental lilies create a full and distinctive flower shape. Many varieties are also pollen-free, although individual characteristics can vary depending on the variety.
Innovations, double-flowered varieties and specials
The lily continues to surprise
The lily assortment continues to evolve, with new colours, flower shapes and double-flowered varieties constantly being introduced. Exceptional specials such as Apricot Fudge and Tropical Dragon show just how surprising and versatile lilies can be.










