Rith Flowers

Hydrangea

Rith Flowers is a modern nursery where the most beautiful hydrangea are grown with a lot of love and passion. Richard Olyerhoek started growing hydrangea in 2011. Hydrangeas have grown in popularity in recent years and the range has expanded enormously. By responding well to market demand and staying innovative, Richard has been able to expand his company step by step. Five years ago, both sons Stefan and Jeffrey also joined the company.

Various types of hydrangea are grown on five hectares. About 70% consists of the Verena and Schneeball varieties. The market demand for these varieties is high and ensures stability within the company. The other 30% consists of real niche varieties, distinctive for florists and designers and suitable for the high segment.

Quality and service
At Rith Flowers, the emphasis is on quality and service. Richard, Stefan and Jeffrey therefore want to keep everything under control. This makes cultivation quite intensive, because everything is done manually. They also organize the transport to the auction themselves, so that they can put the finishing touches to the presentation of their products at the auction. In this way they ensure that everything looks top notch when the Hydrangea arrives at the customer.

New species
Rith Flowers is progressive and wants to remain innovative. This year they have no fewer than four new varieties in their range. We will now highlight two of them, but in the autumn two more beautiful classic varieties will be introduced.

Royal Highness
Royal Highness lives up to its name; it’s a variety that deserves a deep bow! She is large and graceful and for a double-flowered hydrangea she has a very hard bulb. Florists and designers can really distinguish themselves with this variety. Royal Highness lends itself very well to use for decorating events or weddings. But she will also attract all the attention on the vase at home or at a company!

Royal Grandeur Pink
Royal Grandeur Pink is striking because of its huge, hard flower. For florists and designers, this beautiful pink hydrangea is very suitable to use for decoration of events. Royal Grandeur Pink is also a real eye-catcher in bouquets or on its own in a vase. This year Royal Grandeur is only available in pink. Next year, Rith Flowers also wants to supply the blue variety.

FloraPodium, 14 July 2022