For several years now, the city of Tours in France has hosted Novafleur, the National Florists' Conference, which took place this year on September 29 and 30. The Palais des Congrès transformed into a vibrant venue, featuring two florists’ competitions: the National Competition and the Oasis Cup. The event attracted more than 2,600 visitors, including 1,500 professionals, mainly florists from across France.
Part of the Palais des Congrès was open to the public, where beautiful flower arrangements were on display. The lower floors were reserved for professionals and exhibitors. This year, Barendsen participated for the first time, and we met many enthusiastic flower lovers! Our cargo bike, filled with Hydrangea Royal Highness, certainly made an impression. It was an inspiring event, and we look forward to next year!
NovaFleur Prize Winner
During NovaFleur, the beautiful Hydrangea Royal Highness took center stage at our booth. To further capture the visitors' attention, we organized a contest asking them to come up with a creative slogan for this special flower. The grand prize? An exclusive two-day trip to the Netherlands!
The winning slogan, “Le reflet d'une pureté immaculée menant à un rêve enchanté,” was created by Flore et Sens from Saumur.
Last Tuesday, we, along with two colleagues from the winning team, enjoyed an unforgettable day in the Netherlands.
The day began with inspiring visits to various growers, where we gained insights into the craftsmanship behind the cultivation of these special flowers. We then enjoyed a delicious lunch in a historic garden, a charming location full of character. The day was made even more special by a relaxing boat trip along the enchanting lilac islands. To top it all off, we concluded the day with a delightful dinner.
In short, it was a wonderfully successful day filled with great experiences and new connections!
23 October 2024
