On 18, 19 and 20 February, we were present at the MyPlant exhibition in Milan. This year we chose the theme The Luxury Lives in the Details. And that was reflected in every aspect.

Together with Marta Petrioli of Flowers Living, wedding and event designer from Italy, we created a stand full of colour, refinement and inspiration. The details made the difference, from flower selection to presentation.

We worked closely with a wonderful group of growers who made their flowers available for this event: Parfum Flower Company, Moerman Lilium, My Peony, Lugt Lianthus, HP van Nieuwkerk, Hogewoning, Ecoroses and Montana Lianthus. We also received beautiful materials for the goodie bags from David Austin, Lianthus.nl and Lehner Wolle. The vases by Fidrio completed the overall look.

Visitor numbers were high and we had many valuable conversations. We look back on a successful exhibition filled with inspiring meetings and new connections.

20 February 2026